Sonova: Phonak
Website redesign
Keywords
UI/UX design,
visual ecosystem design
visual ecosystem design
Agency
Critical Mass
Creative Direction
Nigel Dennis
Art Direction
Velina Ilieva
UX Design
Michael Diener
Hannah Levy
Hannah Levy
Copywriting
Courtney Schiffres
Miya Chuyko
Rosie Hutchinson
Miya Chuyko
Rosie Hutchinson
Phonak, a leading brand of hearing loss solutions, was looking for a complete redesign of their web experience. The project involved merging separate experiences for hearing care professionals and consumers into one cohesive and user-friendly website. I saw this project from concept to design to launch, touching the project at every stage.
The result was a strategically refreshed site design supported by an exhaustive Figma component library. The site saw a 31% increase in total leads and a 29% increase in total lead conversion rate.