Sonova: Phonak

Website redesign

Keywords

UI/UX design,
visual ecosystem design

Agency

Critical Mass

Creative Direction

Nigel Dennis

Art Direction

Velina Ilieva

UX Design

Michael Diener
Hannah Levy

Copywriting

Courtney Schiffres
Miya Chuyko
Rosie Hutchinson

Phonak, a leading brand of hearing loss solutions, was looking for a complete redesign of their web experience. The project involved merging separate experiences for hearing care professionals and consumers into one cohesive and user-friendly website. I saw this project from concept to design to launch, touching the project at every stage.

The result was a strategically refreshed site design supported by an exhaustive Figma component library. The site saw a 31% increase in total leads and a 29% increase in total lead conversion rate.