U.S. Army

Website redesign

Keywords

UI/UX design,
visual ecosystem design

Agency

Critical Mass

Creative Direction

Nigel Dennis

Team

creative team at Critical Mass Chicago

This redesign of the GoArmy.com site aimed to optimize the digital experience and enhance recruiting lead generation. This extensive project involved three creative teams and 15 rounds of usability testing.

My contributions involved redesigning and aligning site pages with the established brand and digital design system. Additionally, I sourced imagery, created icons, and actively participated in discussions and visual ideation to further develop the digital design system.

Figma digital design library