U.S. Army
Website redesign
Keywords
UI/UX design,
visual ecosystem design
visual ecosystem design
Agency
Critical Mass
Creative Direction
Nigel Dennis
Team
creative team at Critical Mass Chicago
This redesign of the GoArmy.com site aimed to optimize the digital experience and enhance recruiting lead generation. This extensive project involved three creative teams and 15 rounds of usability testing.
My contributions involved redesigning and aligning site pages with the established brand and digital design system. Additionally, I sourced imagery, created icons, and actively participated in discussions and visual ideation to further develop the digital design system.